Tag Archives: Diamonds

Diamonds.

“Diamonds are a girl’s best friend,” they said. I don’t know who the they here are. I don’t mean I don’t know, I just can’t seem to recall who exactly they are. I grew up listening to mothers say it, the advertisers claim it, movies celebrate it. I was brought up in an Indian middle class family. The view our flat had was of other flats, crammed up in a tower like reluctant matchboxes given a balancing act dare. I was told to dream, but within limits. I had wings which could only flap within the cages they had set up. Again, I don’t recall who the they were exactly. One midnight, that of my 23rd birthday, it was decided that I was of marriagable age. The stroke of the grandfather clock above the living room mantlepiece had magically reformed me from a girl who should keep out of talks of adults to a woman who now had to sit demurely among adults and know exactly what and how much to speak.

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Like the films had predicted, I found my knight in shining armour. He came riding a white horse, literally, on the day of our wedding. He looked wonderful. The night was even more wonderful. I was tired but he was magical in bed! Or at least, what he did seemed like magic to a virgin like me. And in the morning, he presented me with a diamond. My first, though not my last. The one I keep tucked away in my closet between the uncomfortable silk sarees I rarely wear. Now the view from my window has changed. I still overlook concrete towers but posh ones. The view came at a price, not the diamonds, no. The price was having to share my husband. That night, two years ago, he was magical in bed, indeed. The other woman claimed so too. Two years and he had never faltered. Until three days ago.

My husband is away for the week. He says he’ll end the relationship with the other woman. I may be young, but I am no fool. I may be good, but I also have my evil in place. I may think white, but I have my black too. I changed the locks of the house. I installed a hidden GPS tracker app on his phone. I hired a PI to track the woman. And I sold the diamonds. At least, half of them.

My hair tied in a side bun, earrings dangling by my round face, cheeks rosy as buns, the shimmering copper of my dress accentuating my wheatish complexion, I smiled at my reflection and thought, ‘Diamonds are a girl’s best friend, they said.’

The phone rang. The cab had arrived. This was the night I’d let my hair down.

Graciously Yours!

 

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Of bad singers and good ad campaigns.

The laws of Calcutta seem beyond my grasp at times. It’s almost midnight and there’s a live musical performance going on right behind my place for no reason whatsoever! At least, there’s no festival I am aware of. Christmas doesn’t call for such celebration and Durga Puja is a good ten months away!

Singers have been shouting into the microphones, speakers have been blaring, peace is being held hostage for the past five hours. At least. Why am I so irritated? Because good songs and better singers are welcome at such shows. But when the singers sound like they have bullfrogs bellowing inside of them and the noise they’re creating is on the higher side of the allowed decibel level, sleep is tossed out of the window (panes of which are vibrating!) and the post which is published is probably the tenth draft of the fourth idea which struck me while I was trying to clamp my ears with cotton, mufflers and pillows.

Distracting myself to write this post and I end up writing about what I am supposed to distract myself from! Silly me.

So you think diamonds are a girl’s best friend? And that if your fiance, husband or even boyfriend doesn’t gift you diamonds, his love for you isn’t forever? (Because diamonds last forever – forgive the analogy. All that noise is slowing me down.)

Well, congratulations! You have been duped by a very long continuing and massively successful advertising campaign started around the mid 1900’s to ensure the sudden bounty of diamonds being mined do not lose out on their previously high prices! The advertising campaign emphasized on the non-existent necessity of diamonds to be an intricate part of the holy matrimony! And thus began the race to buy diamonds, the end line of which is far from visible even today.

This reminds me of another advertising campaign which saved an entire brand from getting ruined. The Nestle India Maggi campaign! An offshoot video that I found is worth the time and smile. Specially for those who love both Maggi and Bollywood.

Graciously Yours!

P.S. : In case reading this post will result in future savings in your bank account, don’t forget to send me a thank you note! 😉 You’d make my day.